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Induction Brochure
September, 2005
Client: NSCS
Every Fall, new members are inducted into the National Society of Collegiate Scholars (NSCS). But the problem they faced was in getting members to engage themselves in their membership once they were inducted.
The solution was a simple brochure that served two purposes. The first, and most obvious, was to promote in a few simple sentences the attractive features of other NSCS programs. The second, was to get the parents of the students, who often attend the ceremony, to sign up for regular e-mail updates on a quick business reply card.
The end result was a five panel roll-folded, 3-color brochure that was left on each chair in the auditorium of every induction. This has proven to be a strong marketing tool generating a positive response, particularly from parents.